Damka Systems
Delivering a restaurant ordering ecosystem: POS administration platform + customer kiosk UI.
Connected restaurant ordering ecosystem
Role
IT Delivery / Delivery Lead
Engagement
Managed Project
Timeline
2023 – Present
Market
USA • Israel
Tech Stack
Java • React • TS • UI/UX
POS Administration System (B2B)
Manage storefronts, kiosks, menus, pricing, payments, inventory, users, and reporting across locations.
Customer Kiosk UI
Browse menus, adjust size/weight/quantity, choose dine-in vs take-out, and complete checkout efficiently.
Context
Damka Systems set out to modernize how customers place orders in restaurants and food courts — combining a kiosk-based ordering experience with a sophisticated administration system for business owners. The goal was to build an ecosystem that supports multi-location operations and can scale beyond the initial rollout.
The Challenge
The platform had to succeed for two different audiences:
- Restaurant owners/operators (B2B): need control over menus, pricing, promotions, payments, inventory, users, and reporting — across one or many locations.
- End customers at kiosks: need a fast, intuitive ordering flow — customizing items, choosing dine-in or take-out, and completing checkout smoothly.
- The product needed to move from concept to real-world rollout — shipping stable releases for live restaurants while continuing to expand.
My Role
I led delivery in close collaboration with the founder acting as Product Owner — driving scope clarity, execution cadence, and release readiness across design and engineering.
- Turning product vision into phased milestones and releases
- Coordinating cross-functional delivery (backend, frontend, UI/UX, QA)
- Managing prioritization trade-offs and stakeholder expectations
- Ensuring production-ready releases for live restaurant environments
Approach
- Workflow-first delivery: designed around operational reality (speed, clarity, minimal training)
- Two-speed execution: stabilize core workflows early while iterating on UX and feature expansion
- Release governance: lightweight quality gates and clear definitions of done
- Adoption mindset: decisions optimized for real usage, not "feature completeness"
Outcomes
- Live rollout in multiple restaurants in Israel, with ongoing expansion
- Unified operational workflows (menus, pricing, promos, payments, inventory, reporting) in one platform
- Simplified kiosk flow designed for first-time users — supporting faster ordering and repeat usage
What This Demonstrates
- Delivery leadership in a Product Owner–driven environment with tight feedback loops
- Balancing operational urgency ("ship reliably now") with platform evolution
- Multi-audience product execution (B2B admin + kiosk UX)
- Production-minded governance for real-world restaurant operations